The Where, the Why and the How

October 11, 2013 at 7:59 AM

When designing a learning solution or communicating information, our approach is all about making the message the star.  That means getting the words right, but it's also about capturing the audience's imagination with dynamic text, infographics, illustrations, games and activities that draw the learner in and help them create their own connections.  When it's done well, those things aren't tacked on, 'fluffy' extras - they're a central component of the learning experience. 

Taking the humble reference text as a starting point, the team behind The Where, the Why and the How show us what can be done when science and art collaborate:  richly satisfying brain food, mmm, nom!



Tags: Design Science & Art
Category: Train the Trainer

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